My name is Elmaz Kerimova & I am happy to see you here. I am an indigenous Ukrainian of Crimean Tatar origin who moved to California. I launched Awake Aesthetic brand to wake up from our unconscious way of life. I majored in Urban Development & Architecture wanting to pursue that big career but working in this field I felt that it's not who I am.

I always loved art, little things that you can feel with your touch & what connects with you deeply. Something that reminds you of your inner values & wakes you up from the rush of everyday thoughts.

So I took a leap of faith & decided to turn away from a stability into the creative unknown world. I started good in Ukraine but then suddenly had to flee to United States to seek safety for me & my family. Hopeful to start over again, I worked in several restaurants to afford coming back to my dream. It's been over three years and I have launched Awake Aesthetic brand.